Activity 30: Social Media Analytics Tools

Choose TWO of the following social media analytics tools:

• Hootsuite Analytics
• Sprout Social
• Buffer Analyze
• Brandwatch

Social media analytics are like a toolbox – the right tool for the job makes all the difference. In today’s activity, you’ll explore some popular social media analytics platforms and discover how they can benefit your clients.

Part 1: Research and Report

For each chosen tool, research and answer the following questions:

Target Audience: Briefly describe the ideal client or business type that would benefit most from this tool.

Imagine you’re working with your client, Primo Electronics, an online retailer specializing in high-end audio equipment. They’ve seen success with their social media presence but want to delve deeper into analytics to refine their strategy. Their goals are to:

• Increase brand awareness among audiophiles aged 35-55.
• Drive website traffic and generate leads for upcoming product launches.

Explain your reasoning by considering the client’s goals, target audience, and the functionalities of the tool.

Grading Rubric:

• Responses will be graded based on the accuracy and completeness of information in Part 1 and the justification provided in Part 2.
• Use the point breakdown provided for each section to guide your response development

By successfully completing this activity, you’ll demonstrate your ability to research and evaluate social media analytics tools, ultimately selecting the best fit to empower Primo Electronics’ social media success.

Download the worksheet provided.

Note: Please ensure that you have answered all questions and click the submit button. Once you’ve clicked submit, click the link below to proceed to the next lesson.

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