Activity 26: Social Media Community Building

You are a VA tasked with managing social media for “Primo Electronics,” an online retailer specializing in high-end audio equipment. The owner is in an older age range and not comfortable navigating social media platforms. He’s hesitant to be the face of the brand but wants to establish a more engaged online community to drive brand awareness and sales for Primo Electronics. They have a low follower count and are just starting to build their social media presence.

Instructions:

Review the “Techniques for Building and Engaging with a Social Media Community” passage.

Choose THREE of the strategies you believe would be most effective for Primo Electronics and create an action plan for each. Explain why you selected these specific strategies and how they would benefit Primo Electronics.

Here are the strategies you can use:

• Post Consistently
• Respond Promptly
• Run Contests and Giveaways
• Host Live Events
• Partner with Influencers
• Run Polls and Surveys
• Highlight User-Generated Content
• Show Appreciation

Action Plan Format:

• Strategy: (Name of the chosen strategy)
• Implementation: (Describe what you would do to implement this strategy for Primo Electronics)
• Benefits: (Explain how this strategy would benefit Primo Electronics and their target audience)

Remember to consider the following factors when choosing your strategies:

• Primo Electronics’ target audience (audiophiles and enthusiasts interested in high-quality sound)
• The nature of their products (high-end audio equipment)
• The overall goals of building brand awareness, fostering engagement, and driving sales.

Download the worksheet provided and follow the instructions.

Once you are done, upload the completed worksheet below:

Note: Please ensure that you have answered all questions and click the submit button. Once you’ve clicked submit, click the link below to proceed to the next lesson.

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