Activity 23: Creating a customer avatar

Identifying target audience and creating a customer avatar

For this activity, you will develop a detailed customer avatar for the target audience of a fictional life coach client.

Scenario:

Imagine you’re a VA managing social media for a life coach specializing in career transitions. Your client helps individuals navigate career changes, overcome job search challenges, and achieve greater professional fulfillment. They’ve hired you to develop a strong social media presence to attract potential clients seeking career coaching services.

Instructions:

Following the 6-step customer avatar building process, create a profile for the ideal customer of this life coach.

1. Identify Common Objections:

• Think about the potential concerns someone might have about investing in life coaching services. What are some reasons they might hesitate to hire a career coach?

2. Give Them Identity:

• Craft a name and personality for your ideal client. Consider their age, occupation, lifestyle, and interests.

3. Demographics and Online Behavior:

• Fill in the demographic details for your ideal client, such as age, location, income level, etc.
• Describe their online behavior. Which social media platforms do they use most? How do they typically consume content (videos, articles, etc.)?

4. Needs and Challenges:

• What are your ideal client’s current career frustrations?
• Are they feeling stuck in a dead-end job? Lacking direction in their career path? Struggling with job search challenges?

5. Needs and Challenges:

• What does your ideal client hope to achieve through life coaching?
• Do they want to land their dream job? Transition into a new field? Gain the confidence to ask for a promotion?

6. Motivational Quotes:

• Imagine what your ideal client might say about their desire for career coaching

Bonus:

• Include a visual representation of your ideal client. You can use a mood board, drawing, or find an image online that embodies your ideal client.

Evaluation:

Your work will be assessed based on the following criteria:

• Comprehensiveness: Did you address all six steps of the customer avatar building process?
• Relevance: Does your customer avatar realistically represent someone seeking career transition coaching?
• Details: Did you provide specific details for each section of the avatar (demographics, challenges, goals, etc.)?
• Visual Representation (Bonus): Did you include a creative visual that complements your written description of the customer avatar?

By creating a detailed customer avatar, you gain valuable insights into the ideal client for this life coach. This will guide your social media strategy in crafting targeted content and messaging that resonates with their specific career aspirations and challenges.

Fill out the provided worksheet with information.

Once done, upload the completed worksheet below:

Note: Please ensure that you have answered all questions and click the submit button. Once you’ve clicked submit, click the link below to proceed to the next lesson.

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